This talk at DSC Adria '24 of Kristian Kamber, Co-Founder and CEO of SplxAI, explores the transformative potential of generative AI, from automating tasks to advanced communication and decision-making. Key topics include its current enterprise applications, such as enhancing customer service and automating administrative tasks, alongside security challenges like prompt injections, data leaks, and production readiness. Kris shares insights on securing AI systems through penetration testing, input/output validation, and collaborative team efforts. The talk highlights the rapid adoption of GenAI in emerging markets, the need for continuous security updates, and the pressing demand for responsible AI governance to unlock its full potential.